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One of the most interesting conversations I had with a client recently wasn’t about prompts. It wasn’t about which AI model to use. It wasn’t even about technology. It was about ambiguity. We were reviewing the knowledge that would eventually guide their AI assistant. At first glance, everything looked fine. Then we came across a…

One of the things I enjoy most about mentoring founders is that the conversations are rarely about technology. They’re about decisions. Recently, one of my mentees was excited about adding AI to his app. He was convinced it would increase usage. I smiled and told him he was probably right. An AI feature would almost…

That may sound like a strange thing to say. A year or two ago, I would have said I was an AI user. I’d ask a question. AI would give me an answer. I’d move on. It wasn’t all that different from using a search engine, except the answers were more comprehensive and conversational. AI…

The first question to ask when you embark on your AI journey is to Start with Why

One of the things I’ve noticed about AI projects is that everyone celebrates the same milestone. The AI goes live. The chatbot is published. The AI assistant is connected. The automation starts running. Everyone involved breathes a sigh of relief. The project is finished. Except… I don’t think it is. In many ways, I think…

Something interesting happened to me this morning. A colleague and I were travelling in different countries on different airlines. By pure coincidence, both of our flights were delayed. A few moments later, we compared notes. He had received a WhatsApp message and an email informing him of the delay. I had received an SMS and…