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It’s a question I’ve been asked more than once. Usually by business owners who are deciding whether to put their products, services or prices on their website. The concern is understandable. “If I publish my prices, won’t my competitors see them?” My response is usually another question. “What happens if your customers can’t find you…
Where should we start Most people expect me to recommend a chatbot. Or an AI agent. Perhaps a customer service assistant or a workflow automation project. Surprisingly, I usually don’t. Instead, I ask a different question. “Have your people experienced what AI can actually do?” Because before organisations transform with AI, people need to transform…
That may sound like a strange thing to say. A year or two ago, I would have said I was an AI user. I’d ask a question. AI would give me an answer. I’d move on. It wasn’t all that different from using a search engine, except the answers were more comprehensive and conversational. AI…
One of the most interesting conversations I had with a client recently wasn’t about prompts. It wasn’t about which AI model to use. It wasn’t even about technology. It was about ambiguity. We were reviewing the knowledge that would eventually guide their AI assistant. At first glance, everything looked fine. Then we came across a…
One of the things I’ve noticed about AI projects is that everyone celebrates the same milestone. The AI goes live. The chatbot is published. The AI assistant is connected. The automation starts running. Everyone involved breathes a sigh of relief. The project is finished. Except… I don’t think it is. In many ways, I think…
One of the first questions I ask organisations before they begin an AI project has nothing to do with AI. It’s much simpler than that. “What are you measuring today?” The question often catches people off guard. We’ve already started talking about AI strategy, customer experience and automation, yet I’m asking about numbers that already…