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Launching Your AI Isn’t the Finish Line. It’s the Starting Line.
One of the things I’ve noticed about AI projects is that everyone celebrates the same milestone. The AI goes live. The chatbot is published. The AI assistant is connected. The automation starts running. Everyone involved breathes a sigh of relief. The project is finished. Except… I don’t think it is. In many ways, I think…
AI Is Becoming Your Customer’s Personal Shopper
Something my wife said over the weekend caught my attention. She looked up from her phone and said, “AI is my personal shopper now.” She was looking for a cosmetic product. Years ago, that would probably have meant opening a browser, searching Google, reading reviews, jumping between websites and comparing products one by one. Instead,…
Your Customers Don’t See Your Channels. They See Your Business.
Something interesting happened to me this morning. A colleague and I were travelling in different countries on different airlines. By pure coincidence, both of our flights were delayed. A few moments later, we compared notes. He had received a WhatsApp message and an email informing him of the delay. I had received an SMS and…
Should You Train Your People in AI First, or Build an AI System?
We had an interesting discussion internally at MVX this week. If a company wants to adopt AI, where should it begin? Should it train its employees to use AI? Or could it achieve business results faster by building an AI system around a specific problem? At first, the answer seems obvious. Start with training. Give…
I am no longer using AI
That may sound like a strange thing to say. A year or two ago, I would have said I was an AI user. I’d ask a question. AI would give me an answer. I’d move on. It wasn’t all that different from using a search engine, except the answers were more comprehensive and conversational. AI…
