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Don’t Let AI Become the Goal
One of the things I enjoy most about mentoring founders is that the conversations are rarely about technology. They’re about decisions. Recently, one of my mentees was excited about adding AI to his app. He was convinced it would increase usage. I smiled and told him he was probably right. An AI feature would almost…
Launching Your AI Isn’t the Finish Line. It’s the Starting Line.
One of the things I’ve noticed about AI projects is that everyone celebrates the same milestone. The AI goes live. The chatbot is published. The AI assistant is connected. The automation starts running. Everyone involved breathes a sigh of relief. The project is finished. Except… I don’t think it is. In many ways, I think…
It’s Only A Chatbot
An AI chatbot is more than automation. It’s your business’ real time listening device
Before You Start Your AI Project, Measure What Matters
One of the first questions I ask organisations before they begin an AI project has nothing to do with AI. It’s much simpler than that. “What are you measuring today?” The question often catches people off guard. We’ve already started talking about AI strategy, customer experience and automation, yet I’m asking about numbers that already…
AI Is Becoming Your Customer’s Personal Shopper
Something my wife said over the weekend caught my attention. She looked up from her phone and said, “AI is my personal shopper now.” She was looking for a cosmetic product. Years ago, that would probably have meant opening a browser, searching Google, reading reviews, jumping between websites and comparing products one by one. Instead,…
